FF Neuwelt™, from Jens Gehlhaar, is open, inviting, highly legible, and strikingly handsome. Combining the straightforward clarity of a geometric sans with a welcoming warmth, FF Neuwelt’s eight display and text weights, vast range of alternates and extended character set, make for a family with few limitations.
While grounded in a solid geometric sans serif foundation, Gehlhaar has drawn a large suite of alternate characters that infuses FF Neuwelt with softened, and ultimately easy on the eyes, humanistic shapes and proportions. Alternative cursive italic forms and a choice of round or square punctuation are also available at the click of a mouse.
FF Neuwelt is spaced for sizes larger than 16 point, while FF Neuwelt Text has more open letterspacing to set perfectly at sizes smaller than 16 point. In addition, five key lowercase characters were drawn with more legible shapes. The result is that FF Neuwelt adapts from text to larger sizes and one stylistic mien to another with ease and grace.
FF Neuwelt is a natural for interactive design, performing well on both large digital displays and small screens. Counters are generous and apertures are open, making them a perfect choice when setting text as microcopy or in short blocks where quick and accurate comprehension is the goal. Even the heaviest weights translate well to on-screen reading. FF Neuwelt also speaks with authority in large sizes on big screens.
Equally at home in print environments, FF Neuwelt is a perfect choice for long-form text, captions, editorial, packaging, point-of-purchase design – as well as extensive branding projects. Its many choices of alternative characters make for a design that draws the reader in, without overpowering the message.
Although he has drawn typefaces in addition to FF Neuwelt, Gehlhaar is primarily a filmmaker. Directing commercials with style and grace, his work includes spots for Nissan, Apple, Emirates Airlines and Microsoft. As a creative director, Gehlhaar has worked on a broad range of projects for Coca-Cola, MTV, EPSN, Volkswagen and more.
Download Now Server 1 Download Now Server 3 Download Now Server 2 Bodoni Z37 is a twenty-first century Didone typeface with a dynamic range of widths, weights and optical sizes. Stylistically, what really sets it apart from other typefaces in its category are flat sides and a geometric Deco style. Razor thin lines are captivating at large sizes but can be hard to deal with when you get really small. Rather than compromising, Bodoni Z37 was created with three optical sizes: Large (Bodoni Z37 L) with high contrast, fine lines and tight spacing Small (Bodoni Z37 S) with sturdy lines, more generous spacing Medium (Bodoni Z37 M) which is right in-between Bodoni Z37’s cute, curly italics have loose spacing for clarity and emphasis. Lining numerals are kerned and proportionally spaced. There are OpenType fractions, numeric ordinals and old-style (lowercas